About the Project
As a disruptor in the fintech space, Zilla provides flexible Buy Now, Pay Later (BNPL) solutions that modern consumers demand. However, despite their innovative product, they found themselves overshadowed by established competitors who dominated the search results for high-value industry terms. Zilla partnered with us to reclaim their digital territory and turn their SEO presence into a high-performance growth channel. By identifying and resolving deep-seated technical issues and targeting the specific pain points of their audience, we didn’t just boost their visibility. We drove a 35.8% rise in conversions, proving that the right traffic is just as important as the volume of traffic.
Brand URL
usezilla.com
Platform
Financial Application, Website
Client Industry
Fintech
Services Provided
SEO Audit, On-Page SEO, Technical SEO, Content Marketing
Business Type
Buy Now, Pay Later Platform
The Problem
Despite offering a top-tier BNPL solution, Zilla’s digital growth was being choked by a series of technical and strategic barriers. Visibility is everything in fintech, yet Zilla was struggling to maintain its footing against legacy competitors. We identified that their primary struggle wasn’t a lack of brand value, but a fundamental disconnect between their website’s performance and the search engine’s ability to rank them.
Critical Technical SEO Barriers
Persistent issues with broken pages, slow load times, and improper redirect chains were effectively locking out search engine crawlers, preventing key service pages from being indexed at all.
Low Organic Visibility and Stagnant Rankings
Zilla was missing out on high-intent, money keywords, leaving a massive gap in their discoverability during the exact moment users were looking for payment flexibility.
Poor User Experience and Engagement
High bounce rates and low time-on-site revealed a deeper issue: the content wasn’t meeting user expectations, and a confusing site structure was driving potential customers away.
Broken and Underperforming Conversion Funnels
Even when users did find the site, the journey from reader to user was unoptimized, resulting in lost opportunities for sign-ups and product adoption.
Our Solution
We moved beyond surface-level fixes and executed a high-impact recovery plan. Our approach was two-fold: we cleared the technical debris that was frustrating search engines and then re-engineered the user journey to ensure every visitor had a clear path to conversion.
Our Execution
Over the 3-month engagement period, we followed a structured execution plan:
Month 1 – Audit & Technical Fixes
- Conducted a full SEO audit (technical, on-page, and UX)
- Fixed crawl errors, broken links, and indexing issues
- Implemented redirects and improved sitemap structure
Month 2 – Content & Structure Optimization
- Optimized existing pages with targeted keywords
- Improved internal linking and site navigation
- Updated meta tags, headers, and on-page elements
Month 3 – Performance & Conversion Optimization
- Monitored results and adjusted strategy based on performance
- Increased site speed through performance improvements
- Implemented CRO changes to boost sign-ups and conversions
Services Used
For a high-stakes fintech brand like Zilla, our services were designed to build immediate trust while capturing high-intent search traffic.
Impactful Results for UseZilla
In just 90 days, our targeted intervention transformed UseZilla’s search presence from a technical liability into a high-performance asset. By syncing technical precision with a conversion-first content strategy, we fundamentally improved how the brand connects with and converts its audience.
35.8%
Rise in Conversions
Our primary objective was achieved as the streamlined user journey and intent-based targeting resulted in a significant increase in sign-ups and product adoption.
30.6%
Boost in Engagement
By refining the content relevance and site structure, we kept users on the platform longer, significantly reducing bounce rates and increasing brand trust.
22.8%
Increase in Organic Visits
We reclaimed market share from competitors, driving a steady stream of new, high-intent users to the site through improved keyword rankings.
Restored Search Authority
The fintech company successfully moved past its technical bottlenecks, establishing a healthy, crawlable foundation that continues to support long-term organic growth.
