PPC Marketing Agency - Pay Per Click Advertising Services

Watching your hard-earned budget disappear into underperforming ads can be frustrating and discouraging. We believe every dollar you spend should represent progress, not a gamble. Through a strategic and data-driven approach to PPC marketing, we ensure every click is purposeful, and every campaign is designed to deliver measurable results. Root and Rank Digital treats your pay-per-click advertising as a long-term investment in your business, not just another monthly expense. By connecting you with audiences actively searching for what you offer, we turn online interest into real sales and sustainable growth.

Why Most PPC Campaigns Fail to Scale

Many business owners fall into the DIY trap or hire inexperienced help, thinking they are saving money, but this often creates a hidden drag on growth. Randomly boosting posts or compromising on creative quality doesn’t save money. Instead, it funnels budget toward low-intent traffic that rarely converts. Inexperienced managers often overlook critical details like mobile optimization or a declining quality score, which forces you to pay a premium for every click while your competitors enjoy a discount. Even subtle mistakes like bidding unnecessarily on your own brand or ignoring technical leaks in the funnel turn your advertising into an expense rather than an engine for profit. Without a high-level strategy for Pay Per Click advertising, these small oversights pile up, leaving you with underperforming ads that fail to resonate and a business that stays stuck.

Why Your PPC Marketing Isn’t Delivering ROI

Your site is appearing for irrelevant search terms that don’t match your business.

You are attracting plenty of clicks but seeing absolutely zero sales or sign-ups.

Your system is neglecting to track visitors or re-engage them through retargeting.

Your ad budget is draining away because of overly broad and unfocused targeting.

Visitors are leaving your pages almost immediately without clicking a single button.

Technical indexing issues are hiding your brand from potential customers on Google.

Our Pay Per Click Services

We turn every search into a strategic opportunity by driving high-intent traffic that is ready to convert.

Paid Search Ads

Reach people the exact moment they search for your products or services on Google.

Display Ads

Place visually compelling banners across millions of websites, blog, and mobile apps to keep your brand top of mind.

Google Shopping Ads

Showcase your products with photos and prices directly in search results to drive immediate sales.

Remarketing Ads

Re-engage visitors who engaged with your site by showing them tailored ads that bring them back.

YouTube Ads

Tell your brand’s story in the moments your audience is tuned in and ready to watch.

What We Offer

Advanced Targeting

We use specific data and audience filters within our PPC Marketing strategy to show your ads only to the people most likely to buy your products or services.

A/B Testing

We test different versions of your Ads & Ad Groups to see which content and bidding get the best response, ensuring your ads deliver the strongest possible results.

Improved Reach and Visibility

We use Pay Per Click advertising to put your brand right at the top of search results, making sure you are the first business customers see and click.

Conversion & Tracking

We deploy advanced tracking protocols to ensure every marketing dollar spent translates into measurable revenue growth and high-value leads.

Decreasing Cost Per Acquisition

We work hard to lower the amount you spend to find each new customer, making your advertising more efficient and much more profitable over time.

Higher ROAS

We focus on making sure every dollar you put into Pay Per Click ads comes back to you as significant profit, driving real growth for your entire business.

Our PPC Ads Approach

From data-driven discovery to relentless optimization, we turn your ad spend into a high-performance growth engine.

Goal & Audit

We look at what you’re currently doing and set clear targets so your PPC marketing actually meets your business needs.

Keyword Mining

We identify high-intent search queries to capture your audience through strategic, data-driven keyword mapping.

Funnel Alignment

We make sure your ads match where the customer is in their journey, from just browsing to being ready to buy.

Campaign Build

We engineer high-performance ad structures for maximum ROAS, so campaigns are effectively deployed to drive sustainable revenue growth.

Iterative Refinement

Our PPC experts constantly analyze data & refine campaigns to optimize ad performance, ensuring your budget delivers peak results.

GET IN TOUCH

Stop Losing Money on Ads That Don’t Work

Don’t guess with your marketing budget. Book a consultation with us to learn how our data-driven Pay Per Click services can deliver the high-intent leads your business deserves.

Get Onboarded

Frequently Asked Questions

I’ve tried ads before, and they didn’t work. How is this different?

Most “failed” campaigns fail because of poor tracking or “set-it-and-forget-it” management. We don’t just launch ads, we treat your budget like it is our own and ensure every click is actually a potential customer.

How do I know if the people clicking are actually my target audience?

We employ advanced analysis and tracking to rigorously screen traffic for quality. By filtering by location, demographics, and real-time intent, we ensure every click represents a high-value lead and provide transparent reporting that validates the caliber of your target audience.

How do I know if these ads are actually bringing in customers?

We set up “conversion tracking.” This means we link your website to the ad platform so we can see exactly which ad led to a phone call, a form submission, or a sale. If you can’t see the path from a click to a customer, you shouldn’t be running ads.

Why are my competitors showing up above me?

Visibility is usually determined by a combination of your bid (how much you are willing to pay) and your “Quality Score” (how relevant your ad and website are). If a competitor has a higher bid, they will likely rank higher until we optimize your relevancy.

What happens if I need to pause my ads?

One of the biggest benefits of Pay Per Click Advertising is that you can turn it off instantly. If your business is seasonal or you are overwhelmed with more leads than you can handle, we can pause your campaigns immediately so you aren’t paying for traffic you can’t use.

Am I bidding against myself?

If you are running multiple campaigns or targeting the same keywords across different ad groups, you might be driving up your own costs. A clean account structure ensures your ads aren’t competing with each other for the same spot, keeping your costs as low as possible.

If I stop paying for ads, will my “Organic” ranking drop too?

No. Your paid ads and your organic (SEO) rankings are on two different tracks. Stopping your ads won’t hurt your natural ranking, but you will notice an immediate drop in traffic because you are no longer appearing at the very top of the search results.

Related Services

SEO

Content Marketing

Paid Ads

WordPress Development

Ecommerce Marketing

Pay Per Click (PPC) Marketing