About the Project
Easyaccess Health Care Agency, LLC, a home health provider in Columbus, Ohio, needed their digital presence to match the quality of their local care. Their WordPress site lacked the visibility required to reach families searching for home health services, so we stepped in to build a foundation of high-intent search visibility. By focusing on localized SEO and service-specific keyword optimization, we transformed their site from a static page into a lead-generating asset. The results were definitive. We didn’t just improve their rankings. We saw a 79.02% surge in average Click-Through Rate (CTR), ensuring that when local families searched for care, Easyaccess was the clear and compelling choice they clicked on.
Brand URL
easyaccessagency.com
Platform
Corporate Website (WordPress)
Client Industry
Healthcare
Services Provided
Web Copywriting, Blog Posts, Full SEO (SEO Audit, Local SEO, On-Page SEO, Technical SEO)
Business Type
Home Health Care Agency
The Problem
Before we could drive results, we had to address the foundational gaps in the agency’s digital footprint. Easyaccess was essentially invisible to the families who needed them most, facing several critical SEO roadblocks that stalled its organic growth and limited its ability to compete in the local Columbus market.
Low Organic Visibility
The website was not ranking for service-related keywords, making it nearly impossible for potential clients to find the agency through standard search engine queries.
Poor On-Page Optimization
A lack of targeted metadata, headers, and keyword-rich content meant search engines couldn’t properly index or understand the agency’s specific healthcare offerings.
Technical SEO Issues
Underlying site architecture problems and slow performance on their WordPress platform were hindering search engine crawling and creating a poor user experience.
No Google My Business Presence
The absence of a verified local profile meant the agency was missing out on the Local Pack and Google Maps results, the most critical space for a Columbus-based healthcare provider.
Our Solution
We implemented a full SEO and content system to improve rankings, visibility, and local discovery.
Our Execution
We launched the project with a comprehensive audit to pinpoint exactly what was holding the site back from ranking. Our execution focused on a total technical and creative overhaul: we resolved backend indexing issues, refined the on-page architecture, including titles and internal linking, and completely rewrote core service pages to be both keyword-rich and patient-focused. To capture local intent, we established a Google My Business presence and implemented a content strategy targeting specific Columbus healthcare queries. Every step was executed with a strict adherence to healthcare compliance and white-hat SEO standards, turning the site into a high-performing, trustworthy resource.
Services Used
To bridge the gap between a stagnant digital presence and the top of the search results, we deployed a comprehensive SEO framework. Rather than focusing on a single fix, we implemented a layered approach that targeted technical health, content relevance, and local authority to ensure long-term, sustainable growth.
Impactful Results from Easyaccess Agency
Within the campaign period, SEO improvements and content updates translated into stronger visibility, higher-quality traffic, and better rankings across key searches.
1,233.33%
increase in clicks
Website clicks skyrocketed as more users discovered and engaged with Easyaccess’s services online, showing that optimized content and technical SEO directly translated into highly qualified traffic growth.
642.86%
increase in impressions
Search visibility expanded dramatically, with the website appearing in many more relevant searches. This increased brand exposure to potential clients actively looking for home care solutions.
79.02%
increase in average CTR
Click-through rates improved significantly, reflecting stronger meta titles, descriptions, and compelling content that encouraged users to choose Easyaccess over competitors in search results.
+18.3
Position Delta
Targeted keywords climbed substantially in rankings, helping the website appear higher on search results pages, boosting trust, authority, and the likelihood of attracting qualified local clients.
